Companies that innovated in the pandemic in 2020

return Posted in 19 de March de 2021

Companies that innovated in the pandemic in 2020

This year, marked by the coronavirus pandemic, we had to adapt to the adversities and find a way to keep the business running smoothly.

All of these companies are examples of businesses that reinvented themselves during the pandemic period. Many had no other choice and others decided to take the time to test changes.

But at the end of the year, we came to bring examples of companies that are agile in nature, many startups that improved processes or even had to start business from scratch in the midst of the crisis.

Hotmart: expanded its international presence

In times of crisis, many Brazilian companies expand their international presence to compensate for losses caused by the surge in the dollar or the disappearance of customers. The startup Hotmart, a kind of showcase for digital products, such as courses, e-books and podcasts, announced the purchase of American competitor Teachable. In total, the American company received $ 12.5 million in investment rounds.

Flapper: Reinvented the business

Few industries have suffered from the pandemic as much as civil aviation. Flapper, a São Paulo startup, is a kind of business jet Uber. With the fear of contagion in the air, the demand disappeared.

In the midst of chaos, the founder paid attention to the news of Brazilian tourists imprisoned on cruises or in remote countries of Africa and Asia because of the flight cancellation and started to call the embassies offering repatriation service.

To make the strategy pay off, Flapper had to rent large planes. Flapper is expected to earn 20 million reais in 2020 – more than double that of 2019.

Housi: Extends the duration of customer contracts

At startup Housi, owner of an app used by executives to find shelter on short trips, 20% of contracts were canceled because of the pandemic. Therefore, the startup started to focus on the long term. The properties received improvements, such as new Wi-Fi networks, to attract families looking for longer stays. Revenue for the month of June grew 60% in relation to that of May.

GetNinjas: Diversified without losing focus

Customers’ fear of catching the virus when hiring a professional sank the flagship of GetNinjas, which was an application for hiring general helpers, such as painters and bricklayers.

In April, demand was 50% of the normal pre-pandemic. The solution was to recruit professionals with distance services, such as yoga instructors, physiotherapists and even knitting teachers. Today, 40% of services are online.

LivUp: Expanded the supplier base

.With the pandemic, the volume of orders doubled compared to the same period last year, largely due to the legion of new customers – usually orphaned workers of the quilão close to the office and without skills in the kitchen.

Revenues are expected to triple by 2020. In order not to be short of beans and rice, Liv Up’s partners started to buy food from dozens of small farmers previously dedicated to providing organic food to public schools closed by the pandemic.

*Este texto foi traduzido com a ajuda do Google Translator

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