{"id":2421,"date":"2025-10-03T15:42:43","date_gmt":"2025-10-03T18:42:43","guid":{"rendered":"https:\/\/neoventures.global\/?p=2421"},"modified":"2026-01-06T15:25:58","modified_gmt":"2026-01-06T18:25:58","slug":"tendencias-drinktec-2025","status":"publish","type":"post","link":"https:\/\/neoventures.global\/en\/noticias\/tendencias-drinktec-2025\/","title":{"rendered":"Drinktec 2025: tend\u00eancias que redefinem o jogo no setor de bebidas"},"content":{"rendered":"<h4><span style=\"font-weight: 400;\">A cada quatro anos, a Drinktec re\u00fane decisores, fornecedores, startups, pesquisadores e marcas l\u00edderes para debater o pr\u00f3ximo horizonte da ind\u00fastria de bebidas. A edi\u00e7\u00e3o de 2025 n\u00e3o foi exce\u00e7\u00e3o \u2014 trouxe conceitos emergentes, inova\u00e7\u00f5es aplic\u00e1veis e provoca\u00e7\u00f5es que impactar\u00e3o decis\u00f5es de investimento nos pr\u00f3ximos anos.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Neste artigo, vamos destrinchar as tend\u00eancias mais relevantes observadas l\u00e1, discutir por que \u00e9 fundamental conectar essas tend\u00eancias a uma tese de inova\u00e7\u00e3o estruturada e indicar onde sua empresa pode <a href=\"https:\/\/neoventures.global\/en\/empreendedorismo\/custo-inovacao-alimentos\/\">agir de forma estrat\u00e9gica<\/a> (sem apostar na sorte).<\/span><\/h4>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h2><b>O ecossistema Drinktec 2025: escala e impacto<\/b><\/h2>\n<h4><span style=\"font-weight: 400;\">Para entender a relev\u00e2ncia da DrinkTec podemos analisar os n\u00fameros:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Foram 1.117 expositores de 68 pa\u00edses e mais de 58 mil visitantes de 164 na\u00e7\u00f5es<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Presen\u00e7a de 70% internacional<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Destaque para empresas m\u00e9dios-grandes e m\u00e9dias que participam para captar tend\u00eancias \u2014 n\u00e3o apenas mostrar produto<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Nas \u00e1reas \u201cInnovation Guide\u201d e \u201cNew Beverage Concepts\u201d, muitos lan\u00e7amentos exclusivos foram apresentados<\/span><\/h4>\n<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Esse alcance mostra que o evento \u00e9 mais do que vitrine \u2014 ele \u00e9 laborat\u00f3rio e radar para quem precisa antecipar para competir.<\/span><\/h4>\n<h4><\/h4>\n<h3><\/h3>\n<h2><b>Tr\u00eas eixos dominantes observados<\/b><\/h2>\n<h3><b>1) Circularidade &amp; gest\u00e3o de recursos<\/b><\/h3>\n<h4><span style=\"font-weight: 400;\">A feira refor\u00e7ou que sustentabilidade n\u00e3o pode ser \u201copus operatum\u201d, mas sim alicerce operacional. Exemplos:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Solu\u00e7\u00f5es para reduzir consumo de \u00e1gua, energia e insumos qu\u00edmicos<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Novas alternativas para embalagens mais leves e uso de PET<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Sistematiza\u00e7\u00e3o da log\u00edstica reversa e programas de dep\u00f3sito (DRS) envolvendo embalagens retorn\u00e1veis ou reaproveitamento<\/span><\/h4>\n<h4><\/h4>\n<\/li>\n<\/ul>\n<h4><b>2) Data2Value (dados que geram valor)<\/b><\/h4>\n<h4><span style=\"font-weight: 400;\">A capacidade de capturar, interpretar e monetizar dados foi um dos pilares mais debatidos:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Digital twins, sensores IoT, an\u00e1lise preditiva para manuten\u00e7\u00e3o e controle<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Plataformas que cruzam dados de produ\u00e7\u00e3o, consumo e cadeia s\u00e3o vistas como alavancas decisivas<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Cases apresentados mostram a converg\u00eancia de opera\u00e7\u00f5es + marketing + inova\u00e7\u00e3o atrav\u00e9s do uso dos dados<\/span><\/h4>\n<p>&nbsp;<\/li>\n<\/ul>\n<h4><b>3) Sa\u00fade, customiza\u00e7\u00e3o e ingredientes funcionais<\/b><\/h4>\n<h4><span style=\"font-weight: 400;\">A exig\u00eancia por bebidas com apelo saud\u00e1vel e funcional ganhou for\u00e7a:<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Reformula\u00e7\u00f5es com redu\u00e7\u00e3o de a\u00e7\u00facar, ingredientes naturais, refor\u00e7os nutricionais<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Explora\u00e7\u00e3o de bebidas h\u00edbridas que transitam entre bebida e nutrac\u00eautico<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Demandas por maior transpar\u00eancia e qualidade \u2014 \u201cmenos artefato, mais ess\u00eancia\u201d<\/span><\/h4>\n<p>&nbsp;<\/li>\n<\/ul>\n<h2><b>\u00a0Exemplos not\u00e1veis de aplica\u00e7\u00e3o<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">A Sidel (empresa de equipamentos) colocou em evid\u00eancia solu\u00e7\u00f5es baseadas nos tr\u00eas vetores acima: circularidade no processo de envase, digitaliza\u00e7\u00e3o e performance, e foco em sa\u00fade e seguran\u00e7a na manipula\u00e7\u00e3o de bebidas.<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Empresas como Tech\u2011Long promoveram tecnologias de esteriliza\u00e7\u00e3o por ioniza\u00e7\u00e3o de ar e linhas integradas \u201cblow-fill-capping\u201d com economia de energia e menor consumo de ar comprimido.<\/span><a href=\"https:\/\/www.tech-long.com\/tech-long-appeared-at-drinktec-2025-leading-the-new-future-of-the-beverage-industry.html?utm_source=chatgpt.com\"> <span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><\/h4>\n<\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">Inova\u00e7\u00e3o bem-sucedida combina t\u00e9cnica, estrat\u00e9gia e ader\u00eancia ao modelo de neg\u00f3cio.<\/span><\/h4>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><\/h3>\n<h2><b>Por que uma tese de inova\u00e7\u00e3o \u00e9 essencial (e o que ela deve considerar)<\/b><\/h2>\n<h4><span style=\"font-weight: 400;\">N\u00e3o basta \u201cser atra\u00eddo\u201d por uma tend\u00eancia; \u00e9 preciso mapear o que vale para <\/span><i><span style=\"font-weight: 400;\">seu<\/span><\/i><span style=\"font-weight: 400;\"> neg\u00f3cio. Uma tese de inova\u00e7\u00e3o bem constru\u00edda ajuda a:<\/span><\/h4>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Avaliar capacidade interna, maturidade tecnol\u00f3gica e risco<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Priorizar projetos com equil\u00edbrio entre risco e retorno<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Articular prova de conceito com escalabilidade<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Integrar inova\u00e7\u00e3o ao planejamento de portf\u00f3lio e opera\u00e7\u00f5es<\/span><\/h4>\n<\/li>\n<\/ol>\n<h4><span style=\"font-weight: 400;\">E claro: filtrar quais temas da Drinktec t\u00eam real potencial para seu segmento<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Sem isso, se corre o risco de investir em modismos que pouco agregam ou n\u00e3o persistem no m\u00e9dio prazo.<\/span><\/h4>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h2><b>Alguns caminhos de a\u00e7\u00e3o para quem atua no setor de alimentos &amp; bebidas<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Estabele\u00e7a um comit\u00ea de tend\u00eancias: monitore os temas de circularidade, Data2Value e sa\u00fade<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Fa\u00e7a mapeamentos internos: maturidade digital, estrutura tecnol\u00f3gica, gaps<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Realize pequenos testes pilotos (MVPs) com baixo custo e indicador de aprendizado<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Aposte em parcerias: startups, institutos de pesquisa, empresas de tecnologia<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h4><span style=\"font-weight: 400;\">Use dados reais para tomar decis\u00f5es \u2014 n\u00e3o intui\u00e7\u00e3o<\/span><\/h4>\n<p>&nbsp;<\/li>\n<\/ul>\n<h2><b>Conclus\u00e3o<\/b><\/h2>\n<h4><span style=\"font-weight: 400;\">A Drinktec 2025 mostrou que o setor de bebidas est\u00e1 em ponto de virada \u2014 quem combinar dados, prop\u00f3sito e execu\u00e7\u00e3o estrat\u00e9gica ter\u00e1 vantagem relevante. Para n\u00e3o ficar s\u00f3 na inspira\u00e7\u00e3o, \u00e9 preciso transformar insights em projetos com dire\u00e7\u00e3o.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Quer mapear quais tend\u00eancias da Drinktec t\u00eam ader\u00eancia ao seu neg\u00f3cio e desenhar uma tese de inova\u00e7\u00e3o sob medida? Fale com o Alimmente Hub \u2014 o Hub gerenciado pela Neo Ventures que est\u00e1 pronto para colaborar com a sua empresa para crescer com resultados reais.<\/span><\/h4>\n<h3><a href=\"https:\/\/alimmente.com.br\/\"><span style=\"font-weight: 400;\">Entre em contato para uma consultoria inicial.<\/span><\/a><\/h3>","protected":false},"excerpt":{"rendered":"<p>A cada quatro anos, a Drinktec re\u00fane decisores, fornecedores, startups, pesquisadores e marcas l\u00edderes para debater o pr\u00f3ximo horizonte da ind\u00fastria de bebidas. A edi\u00e7\u00e3o de 2025 n\u00e3o foi exce\u00e7\u00e3o \u2014 trouxe conceitos emergentes, inova\u00e7\u00f5es aplic\u00e1veis e provoca\u00e7\u00f5es que impactar\u00e3o decis\u00f5es de investimento nos pr\u00f3ximos anos. Neste artigo, vamos destrinchar as tend\u00eancias mais relevantes observadas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[533],"tags":[],"class_list":["post-2421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00eancias da Drinktec 2025: o que muda no setor de bebidas?<\/title>\n<meta name=\"description\" content=\"Saiba o que foi destaque na Drinktec 2025 e como aplicar essas tend\u00eancias no setor de alimentos e bebidas com estrat\u00e9gia e foco em resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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